Overview
Referral tracking allows you to reward customers for bringing new customers to your store. When a new customer makes their first purchase and mentions a referrer, you can track this relationship and reward both parties.Implementation
Referral tracking is typically handled through the order submission process. When a new customer makes their first purchase, include the referrer’s customer ID in the order payload.Referral Flow
- New Customer Registration: Register the new customer using the Initialize Customer Profile API
- Referrer Identification: Collect the referrer’s code or customer ID at checkout
- Order Submission: Include the referrer information in the order payload
- Reward Issuance: Gameball automatically processes referral rewards based on your configured campaign rules
Key Considerations
- Referral codes can be collected manually by store staff or scanned from QR codes
- Referral rewards are configured in your Gameball dashboard
- Both the referrer and the new customer may receive rewards based on your campaign settings
- Referral tracking must occur during the new customer’s first purchase
Referral tracking is optional and depends on your business requirements. If you don’t have a referral program, you can skip this feature.