Exploring Automation Controls
Automation controls provide businesses with the flexibility to tailor their workflows based on specific conditions or events. Let’s explore each automation control offered by Gameball in detail:Wait for Event
Wait for Event
Wait for Event enables you to pause workflow execution until a specific customer action occurs, and a certain amount of time (e.g., wait for a customer to place an order within the upcoming 7 days). This control allows for the creation of two action paths:
- Received: The expected event occurs within the specified timeframe, triggering the subsequent action.
- Elapsed: The specified event does not occur within the timeframe, prompting an alternative action.
Time Delay
Time Delay
Time Delay introduces a specified period of time before executing the next action in the workflow. This control is ideal for scheduling actions to occur after a certain delay, enabling businesses to sequence tasks effectively.
Conditional Splits
Conditional Splits
Conditional Splits allow businesses to evaluate whether a previous event meets specified criteria or not. Based on the result, businesses can create two action paths:
- Yes: The condition is met, triggering one set of actions.
- No: The condition is not met, prompting an alternative set of actions.
A/B Test
A/B Test
A powerful feature that lets you test, compare, and optimize your customer engagement strategies directly within Gameball.
How does it work?
- Split audiences into groups (A & B) with a fully customizable ratio (e.g., 50/50, 70/30).
- Build distinct automation paths for each group with different actions, rewards, or communications.
- Ensure stable testing with random but consistent customer assignment to each group.
- Measure performance side by side, with detailed reporting on engagement, redemption, and revenue uplift for each branch.
- Optimize your strategy by identifying which path performs better and scaling it across your campaigns.