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Managing coupons effectively is a vital part of any successful loyalty and marketing strategy. With Gameball’s Couponing Engine, you can create, distribute, and track a variety of coupons seamlessly.

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Types of Coupons in Gameball

Coupons can be generated automatically through Gameball features such as:
  • Reward Campaigns: Reward customers with discounts for completing campaigns. Learn more.
  • Automations: Automate coupon generation based on triggers like customer anniversaries or purchases. Learn more.
  • Referrals: Reward advocates with unique coupon codes for successful referrals. Learn more.
  • Tiers: Celebrate customers’ loyalty with exclusive tier-based coupons. Learn more.
  • Redemption Rules: Allow customers to redeem points for tailored discounts. Learn more.
Create independent coupons that can be distributed directly to customers without any specific actions required:
  • Fixed Value Coupons: Offer a set discount amount (e.g., $10 off).
  • Percentage-Based Coupons: Provide a percentage discount (e.g., 15% off).

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Key Features of Gameball’s Couponing Engine

Comprehensive Management

Automatically mark coupons as used, expired, or inactive. Validate coupon eligibility, ensure accuracy in coupon application, and prevent duplicate coupon names for streamlined tracking.

Advanced Options

Add prefixes or specific characters to coupon codes, set usage limits (global or per customer), specify start and expiry dates, and activate, deactivate, or duplicate coupons effortlessly.

Seamless Integration

Coupons integrate seamlessly with all Gameball modules, making it easier to reward, engage, and incentivize your customers.

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How to Create & Manage Coupons

1

Access the Dashboard

Log in to your Gameball Dashboard.
2

Navigate to Coupons

Navigate to the Coupons section. Inside, you can create new coupons. Learn More.
Coupons dashboard

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Customer’s List: Coupon Insights Tab

To learn more about each coupon’s performance and which customers are engaging with it, pick any created coupon and go to Customer List.
This tab is available only under manually created coupons.
Coupon insights
You can track coupon usage with detailed order- and customer-level data, helping you measure impact and optimize promotional strategies.
1

New Insights Tab

Available only for manually created coupons and promotions. Accessible when you navigate to the Coupons page and click on the coupon you want to check.
2

View Redemption Details

Each coupon redemption displays:
FieldDescription
Customer IDUnique identifier for the customer
Customer EmailEmail address of the customer
Discount ValueThe discount applied at redemption
Date of UseWhen the coupon was redeemed
3

Export Option

Export coupon insights data to CSV for further reporting or analysis.
4

Permissions

Only users with access to the Coupons section can view insights.

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Coupon Source Visibility in Widget

Customers can see exactly where each coupon came from, directly inside the Gameball loyalty widget. When a customer views their available coupons in the Redeem Tab, each coupon displays its source — whether it was issued through a reward campaign, a game, an automation, a VIP tier reward, or a referral. This transparency helps customers understand how they earned their rewards and encourages them to engage more with your loyalty programs.

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Why Use Gameball’s Couponing Engine?

BenefitDescription
EfficiencySimplify the process of creating and managing coupons in one unified platform.
FlexibilityGenerate coupons tailored to your business needs, whether tied to customer actions or not.
ControlGain full oversight of coupon usage, ensuring fair use and accurate tracking.
ScalabilitySupport for multiple use cases across different Gameball modules and standalone promotions.

How to Create a Manual Coupon

Step-by-step guide to creating and configuring coupons manually.

Request a Coupon Creation

Request coupon creation from your couponing engine via API.