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Reward campaigns are an essential tool for engaging customers, increasing your revenue, and driving desired behaviors. To effectively measure the performance of these campaigns, it’s crucial to analyze various metrics that provide insights into their effectiveness.

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Where to Find Insights for Every Reward Campaign

1

Navigate to Rewards

From the left bar, click Rewards under Campaigns. Then choose any created campaign from the list.
Campaign list view
2

Open the Insights Tab

Go to the Insights Tab to view all performance metrics for that campaign.
Insights tab

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Insights Explanation

Here’s a breakdown of the key metrics available for you to evaluate the performance of your reward campaigns:
This metric measures the percentage of customers who successfully completed the campaign compared to the total number of customers the campaign was sent to. It is calculated using the equation:Number of customers completed the campaign / Total number of customers the campaign was sent to.
Campaign completion rate
The abandonment rate is the inverse of the completion rate and represents the ratio of customers who abandoned the campaign without completing it.
Campaign abandonment rate
This metric indicates the total number of unique customers who participated in the campaign.
Distinct customers count
The total times customers participated in the campaign. It represents the overall level of engagement generated by the campaign.
Total customer count
The aggregate sum of points awarded to customers through the campaign. It reflects the total incentive provided to participants.
Total rewarded points
Similar to points, this metric represents the total number of coupons distributed as rewards during the campaign.
Total rewarded coupons
This metric provides both the total points awarded and their corresponding monetary value. It offers insight into the tangible benefits customers receive from participating in the campaign.
Total rewarded points value
This graph visualizes the trend of campaign participation rates over a specific period. It helps identify any variations or patterns in customer participation.
Campaign participation rate over time
Similarly, this graph tracks the number of customers completing the campaign over time. It allows for a continued analysis of campaign effectiveness.
Campaign rewards over time

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Funnel Analytics Insights

Game Funnel Analytics is an insights module that gives you a clear, step-by-step view of how your customers interact with every game campaign, across all game types, entry methods, and user types. This funnel helps you understand where customers engage, where they drop off, and how effectively your game campaigns drive conversions.
Funnel analytics overview

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Supported Game Types and Entry Methods

Unified Funnel Tracking for All Game Types Game Funnel Analytics supports all Gameball games, including:

Spin and Win

Full funnel tracking for spin wheel campaigns.

Slot Machine

Full funnel tracking for slot machine campaigns.

Scratch Card

Full funnel tracking for scratch card campaigns.

Memory Match

Full funnel tracking for match card campaigns.

The Catcher

Full funnel tracking for catcher game campaigns.

Quiz

Funnel-only insights added for quiz campaigns.
Both guest customers (via lead form) and registered customers are fully tracked. Supported entry methods:
  • Widget
  • Deep link / direct URL
  • Popup trigger
  • Manual open

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Funnel Stages Tracked

Each game campaign includes a consistent set of funnel steps:
1

Game Shown

Triggered only when the game auto-displays via a pop-up.
2

Lead Captured

Captured when a guest customer submits the lead form.
3

Game Opened

When a customer opens the game from any entry point.
4

Game Started

When the customer clicks “Play”.
5

Game Completed

When the game animation/logic finishes, regardless of the outcome.
6

Rewarded or No Luck

Rewarded displays how many customers received a reward. No Luck shows customers who completed but did not receive a reward or lost.

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What Each Stage Shows

Each funnel stage displays the following data:
  • Total customers
  • Conversion rate to the next step
  • Drop-off visualization
  • Filtering aligned with the campaign’s date filter
Key metrics:
  • Total Participated = top-most tracked event.
  • Goal Completed = customers who reached the last tracked step.
  • Total Conversion = Completed / Started.

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Conversion and Drop-Off Logic

ScenarioExample
Step Conversion1,000 opened → 750 started = 75% conversion.
Step Drop-Off25% dropped between “Opened” → “Started.”
Overall Conversion1,000 opened → 200 reached the goal = 20% overall conversion.

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Filtering Reward Campaigns Insights

In addition to these metrics, you can adjust the period for which you want to view the data directly from the report.
Filter insights by period
Date range filter
Applied filter view
The report is designed to clearly demonstrate the value of Gameball’s services in enhancing your business, highlighting how the campaign positively impacts engagement and revenue. Further, it helps you implement strategies to re-engage your customers with the campaign’s configuration page, such as notifications, reminders, or incentives, especially after initial configuration.

Create an Action-Based Reward Campaign

Step-by-step guide to building an action-triggered reward campaign from scratch.

Create a Time-Based Reward Campaign

Learn how to schedule campaigns around specific dates and occasions.

Create a Points Multiplier Reward Campaign

Set up a campaign that multiplies points earned on purchases.