What Is a Reward Campaign? - Gameball Developer Docs

Rewarding your customers is a powerful way to drive engagement, increase loyalty, and boost sales. In this article, we’ll introduce the different types of Reward Campaigns and highlight our ready-made templates designed to help you engage, acquire, retain, personalize, grow, and celebrate special occasions with your customers.

Types of Reward Campaigns

There are two ways you can create reward campaigns on Gameball:

Start from Scratch

Customize a campaign from the beginning with full control over every setting.

Use a Template

Ready-to-use templates that help you serve specific goals quickly.

Start a Campaign from Scratch

To start creating a campaign from scratch, pick one of the following campaign types:

Action-Based Reward

Reward customers based on specific actions they take, such as making a purchase, referring a friend, or completing a survey.

Time-Based Rewards

Reward customers on certain dates or occasions, such as birthdays, anniversaries, or holidays, to create a sense of exclusivity and appreciation.

Points Multiplier Rewards

Multiply the points earned by customers when they make a purchase, previously known as Cashback Campaigns, to incentivize spending and drive repeat purchases.

[Shopify] Shopify Flow Rewards

Create custom rewards triggered by specific actions on apps connected to Shopify Flow, letting you tailor rewards for unique actions like social engagement.

Ready-Made Reward Campaign Templates

Gameball offers a range of ready-made templates categorized based on your objectives. These templates can be filtered by reward campaign types. Before diving into the available templates, you must recognise the different types of templates you can distinguish through the Tags and Icons on each card.

Tag	Description
Shopify Flow	Available only on Shopify Flow.
Pop-up	This campaign does not only appear on the widget, but could be displayed as a pop-up when your customers visit your platform. This guarantees higher participation number.
Hard	Usually found on Game related campaigns. Means it is relatively more difficult to play and win than the other games.
Crown icon	Available on under a specific plan.

Available Types and Templates

Engagement and Gamification Templates

Aimed to engage with customers in a fun, interactive manner and to keep them coming back for more.

Spin and Win!

Let customers spin a wheel for a chance to win prizes.

Slot Machine

A slot machine game that rewards lucky customers.

Scratch and Win

Customers scratch a card to reveal their reward.

Match Cards

A memory card-matching game with rewards for winners.

The Catcher

An arcade-style catching game with reward prizes.

Quiz

Reward customers who answer quiz questions correctly.

Fill a Survey (Shopify Flow)

Reward customers for completing a survey via Shopify Flow.

Streak (Daily Visits)

Encourage daily visits by rewarding consecutive check-ins.

Calendar Challenge

A calendar-based challenge campaign for sustained engagement.

Stamps

Reward customers who collect stamps through repeated actions.

Driving Game

An interactive driving game that rewards top performers.

Tap The Target

A tap-based game where customers aim for targets to win.

Tic Tac Toe

A classic tic-tac-toe game with reward-based outcomes.

Sliding Puzzle (Hard)

A challenging sliding puzzle game for dedicated players.

Space Shooter

An arcade space shooter game with points and prize rewards.

Acquisition and Conversion Templates

Aimed at attracting new customers and incentivizing them to take specific actions, such as making their first purchase.

Create Account

Reward customers who create a new account on your platform.

Unlock 15% Off Your First Order! (Pop-up)

Display a pop-up offering a first-order discount to new visitors.

Subscribe to Newsletter (Email Collection) (Pop-up)

Capture emails and reward newsletter sign-ups via a pop-up.

Subscribe to Newsletter (Shopify Flow)

Reward newsletter subscriptions triggered through Shopify Flow.

Social Sharing Templates

Purchase and Order Incentives Templates

Geared towards growing your customer base and increasing sales through promoting a specific product or collection, and other growth-oriented activities.

First Order

Reward customers who place their first order.

Second Order

Incentivize customers to return with a second purchase reward.

Third Order

Drive a third purchase with a loyalty reward.

Fifth Order

Celebrate the fifth order milestone with a special reward.

Tenth Order

Reward customers who reach their tenth order.

Double Points

Run a limited-time double points earning promotion.

Exceed Your Highest Order Value

Reward customers who beat their personal highest order value.

Get 20% Coupon After Spending $1000

Issue a 20% coupon once a customer crosses a $1000 spend threshold.

Buy a Specific Product

Reward customers who purchase a targeted product.

Buy from a Specific Collection

Incentivize purchases from a featured collection.

Buy from 3 Different Collections

Reward customers who shop across three different collections.

Buy 3 Items from a Specific Collection

Reward customers who add three items from the same collection.

Buy X Get Y on Your Next Order

Offer a reward on the next order after a qualifying purchase.

Buy Over $50 and Get $5 on the Next Order

Give a

5 next-order reward for orders above

50.

Free Shipping for Orders Over $500

Unlock free shipping for customers who spend over $500.

Seasonal and Special Occasion Templates

Celebrate special occasions such as birthdays, holidays, or milestones with your customers by offering exclusive rewards and promotions.

Birthday

Send a special reward to customers on their birthday.

Anniversary

Celebrate customers’ anniversaries with exclusive rewards.

Seasonal Offer

Run time-limited campaigns tied to seasonal promotions.

Black Friday

Supercharge Black Friday sales with a targeted reward campaign.

Christmas

Delight customers with a festive Christmas reward campaign.

How to Use Reward Campaigns

From the left side menu, navigate to the Campaigns section and click on Rewards.

You are now on the reward campaigns page, where you can see and manage data on previously created campaigns.

Choose a template or create from scratch

Choose the desired template based on your objectives, or choose to create a new reward campaign from scratch.

Configure and activate your campaign

Make the necessary adjustments and activate the reward campaign to start rewarding your customers and driving desired behaviors.

Manage Your Campaigns Efficiently

Gameball offers convenient shortcuts to manage your reward campaigns seamlessly. When you access your campaigns through the Gameball Admin Dashboard, you’ll find a comprehensive list of all your created campaigns along with their details. By clicking on the points beside each campaign, you’ll unlock a range of options to streamline your campaign management process.

Shortcut	Description
Duplicate	Create an identical copy of the selected campaign. This is useful when you need to replicate a campaign with minor adjustments.
Activate / Deactivate	Toggle the active status of the campaign. Easily enable or disable a campaign to control its visibility and functionality.
Edit	Make adjustments to the settings and details of the selected campaign. Access the campaign’s inner page to modify its configuration as needed.
Copy to Workspace	Copy that same campaign to a different workspace.
Campaign URL	Copy campaign URL.
Delete	Permanently remove the selected campaign. Exercise caution when using this option, as deleted campaigns cannot be recovered.

By utilizing these shortcuts, you can efficiently manage your reward campaigns, saving time and ensuring that your customer engagement strategies remain dynamic and effective.

Understanding Rewards Types in Gameball

A deep dive into every reward type available and how to configure each one.

Understanding Reward Campaigns Insights

Learn which metrics to track and how to measure campaign performance.

Product Documentation

​Types of Reward Campaigns