Skip to main content

​
Plan Availability

PlanAvailable
Pro & GuruYes
An interactive gamification tool that boosts engagement and brand awareness. Customers play Tap The Target to win and unlock rewards, driving interaction, visibility, and new revenue opportunities.
Tap the target preview

​
Creating a Tap The Target Campaign

1

Open Gameball and Create Campaign

Open Gameball and click Add Reward Campaign.
2

Select the Template

Select the Tap The Target template.
3

Edit Campaign Setup

Edit the campaign’s setup (see configuration sections below).
4

Go Live

Click Set Live to activate the campaign.

​
Campaign Configuration

  • On Widget: Customers can access the game through the Badges section in the widget. Tapping the badge redirects them to a screen where they can start playing and trigger the campaign to begin playing.
  • Registered Customers: Customers who have an account on your platform (signed up)
  • Anonymous Customers: Visitors browsing anonymously without providing any contact information or identifiable details (not signed up)
    • Visitors can open the game, submit basic information through the lead form, play, and receive rewards, matching the standalone game URL experience.
    • Widget deep links that open a specific game work for guests as well. The widget would open directly into the game screen and allow participation without login.
  • Specific Customers: You can choose for a specific selection of customers to participate in this campaign by filtering using segments, tags or customer attributes.
By default, customers can play once per day. A new opportunity to replay it begins at 00:00 AM based on the chosen time zone.All Games campaigns support only the Limit per day/week/etc. Learn more.
Repeatability settings
You can choose whether the game campaign is shown on web, mobile, or both, giving you better control over engagement strategies across platforms.
Platform visibility settings
This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

​
End User Experience

How it works:
1

Tap Good Items

Customers start playing by tapping the good items, such as gifts and stars, and ignoring the bad items, such as bombs.
2

Build Your Score

Every time the customer taps a good item, they gain a score, and vice versa when they tap a bad item.
3

Game Ends

The game ends when the time ends.
4

Get Notified

The customer is notified via the widget or email, depending on your configuration, when they earn a reward. Learn more.

​
Customization

You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow: For each screen, you can tailor:
  • Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.
Tap the target customization

​
Important Note

Customer EligibilityGames in the widget update dynamically based on customer eligibility, ensuring customers only see games they can still participate in.Games are hidden when customers become ineligible.If a customer no longer belongs to the game’s target segment, the game is automatically removed from the widget and won’t reappear unless eligibility is restored.

Set Up a Reward Campaign

Learn the full setup process for creating and activating reward campaigns.

Reward Types in Gameball

Explore all reward types available and how to configure each one.

Notification After Earning a Reward

Configure in-app and email notifications triggered when customers earn rewards.