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Gameball Reward Campaigns often work as a powerful tool to engage customers in various ways. But each reward campaign is deployed on its own. In a special season, we know you sometimes want to deploy multiple reward campaigns as part of one theme. This is why Gameball has created the new Calendar Campaign. The Calendar Campaign empowers you to create and manage multiple interconnected or independent campaigns, offering complete control over scheduling. Each campaign consists of entities (sub-campaigns), which can be customized based on your needs. Customers will also find themselves ranking on a leaderboard that compares their performance and interaction with other customers who are also interacting with the campaign.

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How Calendar Campaigns Work

You can define the number of entities within a campaign, making it flexible for various durations and events. For example:

30-Day Campaign

Use 30 entities for a month-long challenge, deploying a new game or action every day.

7-Day Campaign

Use 7 entities for a week-long event such as Black Friday week.

3-Day Campaign

Use 3 entities for a short festival such as Eid or a holiday weekend.

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Creating a Calendar Campaign

1

Navigate to Reward Campaigns

From the left bar, choose Reward under Campaigns. Click Create New Reward Campaign.
Create new reward campaign
2

Select the Template

Scroll down to choose the Calendar Campaign under Engagement & Gamification.
Select calendar campaign template
3

Choose Your Audience

Select who will participate in the campaign.
Choose audience
4

Set Activation

Configure the activation window for the overall campaign.
Choose activation
5

Add Campaign Entities

Add individual sub-campaigns (entities) to the calendar.
Add campaign entity
Each entity within the campaign can feature one of the following engaging games:

Spin the Wheel

Let customers spin to win prizes from a randomized wheel of rewards.

Slot Machine

Reward customers when all three slots align in this luck-based game.

Trivia Quiz

Challenge customers with trivia questions to earn rewards.

Scratch & Win

Give customers a digital scratch card to reveal their prize.
Game options for entities
Each entity can have its own unlock and lock dates through Custom Scheduling, allowing campaigns to run sequentially or independently, depending on your strategy.
6

Save and Add More Entities

When you are done with creating the first Entity (sub-campaign), click Save and choose if you want to add more campaigns.
Save entity

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How Calendar Campaign Looks on the Widget

After adding multiple entities to your calendar campaign, the customers will be able to see all scheduled sub-campaigns ahead of their unlock time to motivate them to come back and proceed with their wins.
Calendar campaign widget view

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Customize Calendar Campaign and Leaderboard

To design the calendar campaign as well as the leaderboard, click on Customize Design.
Customize design button
Select background colors, the campaign’s main image, and write down the content.
Main tab customization

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Use Cases

Engage your audience with a daily trivia game for 30 days. Participants answer a new question every day, keeping them excited and consistently interacting with the campaign.
Keep customers engaged with a new game each day. The campaign offers a mix of exciting experiences, such as Spin the Wheel, Slot Machine, Trivia Quiz, and Scratch and Win. This variety ensures daily excitement and sustained customer participation throughout the campaign.
Introduce a new game each week to sustain customer interest and interaction. Weekly games can vary in style and mechanics, offering fresh experiences to participants.

Set Up a Reward Campaign

Learn the full setup process for creating and activating reward campaigns.

Reward Types in Gameball

Explore all reward types available and how to configure each one.

Notification After Earning a Reward

Configure in-app and email notifications triggered when customers earn rewards.