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Gameball Reward Campaigns often work as a powerful tool to engage customers in various ways. But each reward campaign is deployed on its own. In a special season, we know you sometimes want to deploy multiple reward campaigns as part of one theme. This is why Gameball has created the new Calendar Campaign. The Calendar Campaign empowers you to create and manage multiple interconnected or independent campaigns, offering complete control over scheduling. Each campaign consists of entities (sub-campaigns), which can be customized based on your needs. Customers will also find themselves ranking on a leaderboard that compares their performance and interaction with other customers who are also interacting with the campaign.

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How Calendar Campaigns Work

You can define the number of entities within a campaign, making it flexible for various durations and events. For example:
  • 30 entities for a 30-day campaign (e.g., a month-long challenge).
  • 7 entities for a 7-day campaign (e.g., Black Friday week).
  • 3 entities for a 3-day campaign (e.g., Eid festival).
To configure a calendar Campaign, you need to follow the steps. To create a Calendar campaign, from the left bar, choose Reward under Campaigns. Click Create New Reward Campaign.
Create new reward campaign
Scroll down to choose the Calendar Campaign under Engagement & Gamification.
Select calendar campaign template
Actions Required:
  1. Choose your Audience.
    Choose audience
  2. Choose Activation
    Choose activation
  3. Add a Campaign
Add campaign entity
Game Variety for Entities Each entity within the campaign can feature one of the following engaging games:
  • Spin the Wheel
  • Slot Machine
  • Trivia Quiz
  • Scratch and Win
Game options for entities
Once you choose one of these campaigns, you can follow the steps in these articles for creating each campaign:
Each entity can have its own unlock and lock dates through Custom Scheduling, allowing campaigns to run sequentially or independently, depending on your strategy.
When you are done with creating the first Entity (sub-campaign), click Save and choose if you want to add more campaigns.
Save entity

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How Calendar Campaign Looks on the Widget

After adding multiple entities to your calendar campaign, the customers will be able to see all scheduled sub-campaigns ahead of their unlock time to motivate them to come back and proceed with their wins.
Calendar campaign widget view

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Customize Calendar Campaign and Leaderboard

To design the calendar campaign as well as the leaderboard, click on Customize Design
Customize design button
From the Main tab, select background colors, the campaign’s main image, and write down the content.
Main tab customization
From the Leaderboard tab, type down the main content of this interface, such as the game titles, prize description, etc.
Leaderboard tab customization

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Use Cases

Here are some examples of ways to utilize this feature:
  1. 30-Day Trivia Challenge Engage your audience with a daily trivia game for 30 days. Participants answer a new question every day, keeping them excited and consistently interacting with the campaign.
  2. Daily Engaging Game Keep customers engaged with a new game each day. The campaign offers a mix of exciting experiences, such as Spin the Wheel, Slot Machine, Trivia Quiz, and Scratch and Win. This variety ensures daily excitement and sustained customer participation throughout the campaign.
  3. Weekly Engaging Game Introduce a new game each week to sustain customer interest and interaction. Weekly games can vary in style and mechanics, offering fresh experiences to participants.
  4. Sponsored Games Collaborate with brands to sponsor specific games. These games will feature full branding integration, including logos, icons, rewards, and custom visuals. For example, an Adidas-sponsored game could include Adidas-themed graphics, exclusive rewards, and tailored branding throughout the experience.

Set up a reward campaign

Reward types in Gameball

Notification after earning a reward