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This guide walks you through the essential setup steps for any reward campaign on Gameball, including how to define your audience, choose triggers and rewards, control repeatability, and track success with goal-based performance metrics.

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Audience

This is where you decide who will see and interact with your campaign. Gameball gives you flexible options to target the right users:
Audience targeting options
All Customers The campaign will be visible to everyone, whether they are signed in or not. Registered Customers Only customers who are logged into their accounts will be able to see and engage with the campaign.
This option is not available for all campaigns.
Anonymous Customers Targets visitors who haven’t signed up yet. Great for encouraging signups or collecting emails before they can join the campaign.
  • If you choose Anonymous as the audience, the campaign will be available to visitors who are not yet identified on your store.
  • Once enabled, a lead form will automatically appear prompting the customer to enter their information (e.g. name, email).
  • This is a great way to collect leads and retarget potential customers later.
  • You can fully customize this form by navigating to Customize Design > Lead Form.
Anonymous audience lead form
  • Available for Shopify and Non-platform only.
  • This option is not available for all campaigns.
Specific Customers Narrow down your audience using detailed filters:
  • Segment: Target predefined or custom audience segments from your dashboard. Learn more
  • RFM Segment: Reach users based on their Recency, Frequency, and Monetary values. Learn more
  • Tag: Include or exclude users based on specific tags assigned to them. Learn more
  • Customer Attribute: Use custom fields like level, join date, total orders, etc.

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Trigger

Triggers vary between campaigns, some are based on actions like orders or referrals, others on social interactions such as likes or shares, and some are tied to special occasions like birthdays or anniversaries. Check the guide for trigger details per campaign

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Repeatability

Set how many times a customer can receive the reward from your campaign. Unlimited Customers can receive the reward every time the trigger is fulfilled, with no limit.
Unlimited repeatability
Limited to X Times Customers can receive the reward only a specific number of times (e.g., 1 time only), even if the trigger keeps happening. e.g., 10 times only
Limited repeatability

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Limited With Time-Based Restrictions

You can also set a time-based limit, such as per day, week, month, or year. In this case, customers can only achieve the reward within the time window you choose. Unlimited Overall But Limit per Day/Week/etc. Customers can receive the reward every time the trigger is fulfilled, but only once (or a set number of times) per day. e.g., 1 time per day
Unlimited with time-based limit
Limited to X Times But Limit per Day/Week/etc. Customers can receive the reward a limited number of times overall, and also only once (or a set number of times) per day. e.g., 1 time per day, with a maximum of 10 times in total.
Limited with time-based limit

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Activation

Decide when the campaign will be active for your customers.
Activation settings
Always Active The campaign will run continuously unless you manually deactivate it. Scheduled Set a start and end date for the campaign. It will only be visible and active during that time period.

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Details

Set up what your customers will see on Gameball’s widget in your app or website.
Campaign details section
Campaign Name The title of the campaign as it will appear to your customers. Campaign Description A short message explaining what the campaign is about. Redirection Link [Optional]
  1. Redirection URL: e.g., https://example.com
  2. Button Text: Text that appears on the button.
  3. Query Parameters (optional): Add custom parameters to personalize or track the link (e.g., UTM-source)
  4. This option is not available in all campaigns.

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Reward

Set the type of reward customers will receive when they complete the campaign. Choose one of the following reward types: points, free product, free shipping, etc. Learn how to set up each reward type and advanced options.

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Badge

Icon Select from Gameball’s available badge icons or upload your own custom design. Visibility By default, no badge is selected, meaning the campaign won’t appear on the widget. You can choose to:
  • Show dimmed badge until earned: Badge appears faded, then becomes bright when achieved.
  • Show only when earned: Badge is hidden until the customer earns it.
Badge visibility settings
Tier-locked
  • By default, the badge is hidden if you’re not part of the selected audience, except when the audience is a specific tier. In that case, the badge will appear with a lock icon, indicating it will unlock once the user reaches that tier.
  • To enable this, apply an audience filter based on the tier from the campaign’s main configuration page.
Tier-locked badge settings

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Notification

Keep your customers engaged and informed by setting up notifications for their actions and achievements. Achievement Notification Choose whether to notify customers when they successfully achieve the campaign reward.
Achievement notification settings
Event Notification Notify customers when they complete an action that brings them closer to achieving the campaign. Option 1 - Global Setting Option 2 - Always-ON
  • This overrides global settings and forces notifications ON, even if they are disabled globally.
  • Allows you to customize the notification content.
Option 3 - Always OFF
  • This overrides global settings and forces notifications OFF, even if they are enabled globally.
  • Customers will not receive any notifications for this campaign.

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Goal

Measure the impact of your campaign by tracking a specific action you want your customers to complete.
Campaign goal settings
Action Choose an event like place_order, and optionally add filters such as order value, location, or product category to refine it. Time Frame The goal time frame defines how long customers have to complete the action after the campaign starts (e.g., within 7 days). The count starts from when the campaign starts, not when it ends.

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Customization

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Design and Content

You can fully customize each stage of the campaign through dedicated tabs representing the different screens in the flow:
  • Banner (For game-based campaigns)
  • Intro / Main Screen
  • Lead Form (if audience set to Anonymous Customers - Not logged in)
  • Success Screen
  • No Luck Screen
For each screen, you can tailor the following elements:
  • Branding: Adjust background colors, text colors, and upload custom artworks.
  • Content: Edit the headlines, descriptions, and call-to-action messages to match your tone and messaging.
This allows you to create a fully branded, on-theme experience that aligns with your business identity.
Campaign customization screens
Campaign customization preview
Customizing the lead form also allows you to add a hyperlink to the “terms and services” so that customers can read and accept them before clicking submit.

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Budget Control

Budget Control system allows you to define, monitor, and enforce spending limits for reward-based campaigns. This provides tighter cost governance, clearer visibility, and automated safeguards against overspending.
Budget control settings
When creating a campaign, you can enable Budget Control to set a Total Budget, which is always defined in the workspace currency and cannot be changed afterward. Once activated, the system uses the entered amount as the campaign’s full spending limit and automatically displays any additional configuration fields needed based on the reward type to ensure accurate cost calculation. Budget Control requires a valid numerical value, and negative or non-numeric entries are not allowed. If Budget Control is turned on for a campaign that is already active or has been active before, tracking begins only from that moment, previous spending is not counted. Turning the feature off resets the budget entirely, clears all accumulated metrics, and removes budget-related data from the campaign preview; re-enabling it starts fresh tracking with no historical records. When editing an existing budget, the system prevents you from saving a value lower than the issued or actual spend and displays a warning if the current costs already exceed the proposed amount. Within the campaign overview, a dedicated Budget card shows the Total Budget, Issued Cost (liability), and Actual Spend (redeemed rewards), and tracking continues even if the campaign becomes inactive since previously issued rewards may still be redeemed. You will also receive automated email alerts when spending reaches 50%, 80%, and 100% of the budget, and the campaign is automatically deactivated upon hitting 100% to prevent any further spending.

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If a campaign budget is fully consumed, will the campaign automatically stop? Will its badge still appear in the widget?

Yes. Once a campaign reaches 100% of its budget, it is automatically deactivated. You will also receive email notifications when the budget reaches 50%, 80%, and 100%. As for the badge, its visibility depends on two things:
  1. Whether the customer has completed the campaign.
  2. The badge visibility setting you selected when configuring the campaign.
If a customer has earned the campaign reward, the badge will still appear for them. If not, its visibility will follow the rules you set. What does “badge visibility” mean? When setting up a campaign, you can choose how (or if) the campaign’s badge appears inside the widget. You have three options: 1. No Badge The campaign will not appear anywhere in the widget, whether the customer earns it or not. 2. Always Visible The badge will appear dimmed before the customer earns it. Once earned, it becomes highlighted and will remain visible permanently, even if the campaign is later deactivated. 3. Visible If Earned The badge remains hidden until the customer earns the reward. After achievement, it appears highlighted and stays visible permanently, even if the campaign is deactivated.