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Reward campaigns are powerful tools for driving customer engagement and loyalty. With Gameball, you can easily create and configure reward campaigns tailored to your business objectives, and reward your customers on certain occasions, dates, or even instantly.

Creating a New Time-Based Reward Campaign

1

Navigate to Reward Campaigns

Log in to your Gameball Dashboard. Navigate to the Campaigns section on the left side menu and click on Rewards.
2

Select the Template

Choose Time-Based Reward under the ‘Start from Scratch’ section.
3

Name Your Campaign

Give your new campaign an internal name for your team, and then start the configuration.

Configuration of a Time-Based Reward Campaign

1

Rule

Define the rules that determine when customers receive the campaign’s rewards.
Choose who is eligible to view and participate in this campaign:
  • All Customers
  • Specific Customers:
    • Segments
    • Tags
    • Customer Attributes
    • Combination of Segments, Tags, or Customer Attributes
After choosing the campaign’s audience, you will be able to view the number of customers that are currently eligible to participate in this campaign.
Audience selection
Choose when you want your audience to receive the reward:
  • Instant: the audience will receive the reward once the campaign is activated.
  • Based on Date/Time: the audience will receive the reward on the date and the time you choose.
Time-based trigger
2

Details

Set up the information that will be displayed to the customers on Gameball’s widget on your website/mobile app:
  • Reward Name
  • Reward Information
  • [Optional] Redirection Link (Navigates the customers to a desired page on the website/mobile app).
Campaign details
3

Rewards & Badges

RewardChoose the type of reward that you will offer the audience once they achieve this campaign, and define the reward parameters to ensure it aligns with your campaign goals.Choose one of the following Reward Types:
  • Points
  • Free Product
  • Free Delivery
  • Fixed Amount
  • Percentage Based Discount
Learn more about how to set up each Reward type.
Reward types
BadgeAlong with the reward, the customer will be rewarded a Badge for the campaigns they achieve. Customize badge settings to visually represent the campaign’s achievement:
  1. Choose a Badge Icon from available options or upload your own:
Badge icon selection
  1. Configure Badge Visibility:
    • By default, no badge will be chosen (Campaign not visible on the widget).
    • You can choose for it to be:
      • Dimmed and becomes bright upon earning
      Badge dimmed visibility
      • Only show badge when earned
      Badge show when earned
  2. Configure Badge Unlocking Process: By default, the badge will be unlocked to all tiers; it will appear dimmed until earned. However, you can choose for the badge to start appearing to customers when they are on a certain tier:
    Badge unlocking process
4

In-App & Email Notification

Configure in-app and email notifications to keep customers informed about their progress and achievements.
Decide whether you’d like to inform your customers upon achieving a reward campaign milestone.
Available for event-based and high-score reward campaigns only. Select whether to notify customers after every completed action that brings them closer to achieving the reward campaign.
For both Notification types, you have the option to choose from the following:
Notification options
  • Follow Global Settings: Notifications will adhere to the predefined notification settings you configured in the notifications section. Learn more about sending real-time notifications for reward campaign programs.
  • Always Enabled: Customers will receive a notification after completing an event or reward campaign.
    • In-app Notification: Add Notification Title and Notification Body.
    In-app notification setup
    • Email: Add Email Subject and use the Email Builder to Customize the Email.
    Email notification setup
  • Always Disabled: Customers will not receive any notifications after completing an event or reward campaign.
5

Goal

Define the campaign’s goal to monitor its performance and effectiveness:
  • Toggle the goal setting on or off based on your preference.
  • Set event-based goals using the event engine to track customer actions and outcomes.
Goal configuration
Now that you have created and configured your campaign, remember to press Save, Preview, and then Activate your campaign.