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Rewarding customers for their second order is a great way to turn first-time buyers into loyal customers. While the first purchase shows interest, the second confirms trust. This campaign helps boost retention and encourages consistent buying behavior early in the customer journey.
Second order campaign widget

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How to Set Up

1

Open Gameball

Log in to your Gameball Admin Dashboard.
2

Add a New Reward Campaign

Click Add Reward Campaign.
3

Select the Template

Select the Second Order Template.
4

Edit the Campaign Setup

Configure your campaign’s audience, rewards, and other settings.
5

Set Live

Click Set Live to activate your campaign.

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Campaign Trigger

The campaign trigger fires when the customer places two orders on your platform:
  • Action: Place Order
  • Times: 2
Second order trigger setup
This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

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How It Works for Customers

1

Customer Places 2 Orders

A customer places 2 orders after the campaign is activated.
2

Reward is Triggered

Gameball automatically triggers the reward.
3

Customer Receives the Reward

The customer receives the reward immediately (points, discount, badge — based on your setup).
4

Reward Notification

The customer is notified via the widget or email, depending on your configuration. Learn more

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Important Notes

New Orders OnlyOnly customers who place two new orders after the campaign is activated will be rewarded.
No Retro RewardingOrders placed before the campaign is activated will not be counted. The customer must place two new orders after activation to receive the reward.

Set Up a Reward Campaign

Learn the full setup process for creating and launching reward campaigns.

Reward Types in Gameball

Explore the different reward types available in Gameball campaigns.

Notification After Earning a Reward

Configure how customers are notified when they earn a reward.