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Intro

Rewarding customers for their second order is a great way to turn first-time buyers into loyal customers. While the first purchase shows interest, the second confirms trust. This campaign helps boost retention and encourages consistent buying behavior early in the customer journey.
Second order campaign widget

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Creation Experience

How to Set Up
  1. Open Gameball
  2. Click Add Reward Campaign
  3. Select Second Order Template
  4. Edit the campaign’s setup
  5. Click Set Live
Trigger
  • The customer places their two orders on your platform
  • Action: Place Order
  • Times: 2
Second order trigger setup
More Setup This template uses the standard reward campaign setup. See the Generic Setup Guide for details.

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End User Experience

How it works
  1. A customer places 2 orders after the campaign is activated.
  2. Gameball automatically triggers the reward.
  3. The customer receives the reward immediately (points, discount, badge — based on your setup).
  4. The customer is notified via the widget or email, depending on your configuration. Learn more

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Important Notes

New Orders OnlyOnly customers who place two new orders after the campaign is activated will be rewarded.
No Retro RewardingOrders placed before the campaign is activated will not be counted. The customer must place two new orders after activation to receive the reward.

Set up a reward campaign

Reward types in Gameball

Notification after earning a reward