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Overview

Redemption is a pivotal Gameball feature that transforms customer loyalty points into tangible rewards.
By integrating redemption options, businesses can boost repeat purchases and foster customer loyalty. This guide walks you through:

• How redemption works
• The two implementation paths available
• How to choose the right one for your setup

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What is the Concept of Redemption?

Redemption enables customers to convert their accumulated points into valuable rewards, such as discounts or free shipping.

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Example Scenario

Adam, a loyal customer of your food delivery business, has accumulated 1,000 points after 10 orders.
You can reward Adam by allowing him to redeem his points for:

• A direct discount applied at checkout
• 10% off Coupon
• Any other coupon types supported by Gameball

✨ Business Impact: Redemption not only delivers tangible value but also encourages repeat purchases and long-term engagement.

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Redemption Flow (Customer Journey Overview)

Redemption is not just a technical process; it’s a key customer moment in the loyalty journey.
Here’s how it typically unfolds across your app or website:

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1. Earn Points Through Engagement

Customers accumulate points by completing various actions on your platform:

• Placing an order
• Referring a friend
• Writing a review
• Completing a campaign challenge

Example: Adam earns 1,000 points after placing an order worth $1,000 (1 point per$1 spent).

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2. Discover & Redeem Points

When Adam returns to place a new order, he finds available redemption options. At this stage, your UI (cart page, rewards center, or profile widget) can present two redemption paths, depending on your configuration. Option A: Pay with Points Customers can instantly apply their available points as a direct discount at checkout, similar to using store credit. The system calculates the eligible discount and applies it to the cart total in real time.

Direct Points redemption at checkout

To start implementing, checkout this tutorial

Option B: Convert Points into a Reward or a Coupon: Customers can choose to exchange their points for a reward, such as a coupon code or other configured benefit. The redeemed reward can then be applied manually during checkout.

Convert Points to Coupons

Learn how through this tutorial

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3. Discount Confirmed, Order Placed

Once the discount (direct or via coupon) is applied, Adam proceeds to place his order, feeling rewarded and more likely to return.

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Summary

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