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PlatformPlan
Non-platform ClientsGrowth & Enterprise
ShopifyGuru
SallaGuru
As a multi-brand company, unifying your customer engagement under one cohesive loyalty experience can be challenging. Gameball has simplified this with its Merchants feature.

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Introducing Merchants: A Unified Loyalty Experience

With Merchants, you can create a seamless rewards experience where customers earn cashback points with every purchase across any of your brands or stores. They can then redeem these points at any participating brand or store, enhancing their overall shopping experience.

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Flexible Cashback Rewards

Merchants allow you to offer varying cashback values depending on the brand or store. This flexibility means customers can receive different cashback percentages based on where they shop, making the rewards system more dynamic and tailored.

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How Does Merchants Work?

Understanding the Merchants feature requires knowledge of the two types of redemption processes:
  1. Closed-loop Redemption: Customers redeem points directly from your platform. At checkout, they create a coupon code to transfer points for redemption.
  2. Open-loop Redemption: Customers can redeem rewards across different channels, not limited to the origin of the points. This is the core of the Merchants feature.
Merchants Redemption Flow
With Merchants, you decide whether to offer the same cashback value across all stores or differentiate the rewards by brand or store.

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Example Scenarios

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Same Cashback Value Across Stores

If you operate three stores with a uniform cashback value:
Same Cashback Across Stores
  • A customer buys a 100productfromStoreA,earning5100 product from Store A, earning 5% cashback (5).
  • Later, they buy a 20productfromStoreB,usingtheir20 product from Store B, using their 5 cashback balance and paying $15 in cash.
  • They earn 5% cashback on this new purchase ($1), usable at any store.

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Different Cashback Values for Different Brands

If you have three brands selling different products:
Different Cashback Per Brand
  • Brand A (clothes) offers 3% cashback. A customer buys 50pants,earning50 pants, earning 1.50 cashback.
  • Brand C (furniture) offers 10% cashback. The same customer buys a 300couch,earning300 couch, earning 30 cashback.
  • They use their 31.50cashbackatBrandB(electronics)topurchasea31.50 cashback at Brand B (electronics) to purchase a 75 headset, paying $43.50 in cash.
This flexibility lets you create endless scenarios for a customized rewards experience.

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Activating the Merchants Feature

To use this feature, you must be on the Guru plan and request activation from customer support. Follow these steps to get started:
1

Create New Merchants

Add each brand or store to the Gameball dashboard. Learn more
2

Configure Cashback

Set up the cashback values for each brand or store after recognition by Gameball. Learn more
Unify your customer loyalty experience effortlessly with Gameball’s Merchants feature, offering a tailored and dynamic rewards program across all your brands and stores.

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What’s Next?

Create Merchants for Your Brands

Add each brand or store to the Gameball dashboard.

Configure Cashback per Brand

Set up different cashback values for each brand.