How Do I Create and Configure Email Campaigns?

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Utilizing Gameball’s Email Communication Campaigns

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Configuring an Email Campaign

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Step 1: Rules

1

Set Your Audience

In the Audience section, choose who will receive this email:

• All Customers (Registered & Unregistered)
• Guest customers (Unregistered Customer)
• Registered Customers (Customers with Accounts)
• Specific Customers based on:
  • Segments
  • RFM Segments
  • Tags
  • Customer Attributes
  • Combination for Segments, Tags, or Customer Attributes

2

Define Triggers

Define what Triggers sending this email to your audience. You can choose between:

• Scheduled Based: All your audience will receive this email at a scheduled time. You can decide between:
  • One-time: Email will be sent only once
  • Recurring: Email will be sent more than once
• Action Based: All of your audience will receive this email once they complete a specific action. All you have to do is select the event from the drop-down and add its filters.

3

Save and Continue

Click Save and Continue.

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Step 2: Scheduling

• Scheduled Based — One-Time
• Scheduled Based — Recurring
• Action Based

Choose one of these options:

• Now: The email will be sent once the campaign is set live
• Later: The email will be sent on the Start Date that you choose

Set up the following:

• Start Date: The date that we will start sending the emails
• Repetition: The number of times that the email should be sent, and the duration between each one.
• End Date: The date when we should stop sending the emails. You can choose:
  • Never: the emails will always be sent out
  • Till: A certain date after which the emails will stop being sent out.
• Configure frequency: Specify how often customers will receive the email:
  • Unlimited number of messages per customer (Default)
  • Limit the Number of messages per customer (Choose the Maximum number)

Set up the following:

• Start Date: The date that we will start sending the emails
• End Date: The date when we should stop sending the emails. You can choose:
  • Never: the emails will always be sent out
  • Till: A certain date after which the emails will stop being sent out.
• Configure frequency: Specify how often customers will receive the email:
  • Default: Each customer will keep receiving messages without any capping until the end of the campaign
  • Custom: Choose the number of times the email should be sent out, the duration between each email, and the maximum number of times the email should be sent.

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Step 3: Compose

1

Customize the Email Header

Customize the email header with sender information, subject line, and domain.

2

Design the Email Body

Design the email body using a range of customization options, including text, images, buttons, links, dividers, menus, and HTML.

3

Align with Campaign Goals

Ensure the email content aligns with the campaign goals and resonates with the target audience.

4

Save and Continue

Click Save and Continue.

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Step 4: Goal

1

Define the Campaign Goal

Define the goal of the email campaign, such as increasing sales or driving traffic to specific product pages.

2

Set Event Triggers and Timeframes

Set event triggers and timeframes to monitor customer actions in response to the email.

Include strong calls-to-action in the email content to encourage desired customer behavior.

3

Save and Continue

Click Save and Continue.

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Step 5: Preview

1

Review Configurations

Review and edit configurations as needed.

2

Send a Test Message

Send a test message to preview the email before sending it to customers.

3

Finalize and Set Live

Finalize and send the email communication campaign to the target audience.

4

Set Live

Lastly, click Set live.

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Viewing and Managing Configured Emails

• Access the Communication Campaigns section in the Gameball Dashboard to view all configured campaigns.
• Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.

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Tracking Email Performance and Customer Interaction

• Gain insights into email performance and customer interaction by selecting a specific campaign and viewing details.
• Check the list of customers who received the email and track their engagement, including clicks and goal achievements.

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Deactivating or Deleting Email Communication Campaigns

• From the Communication Campaigns section in the Gameball Dashboard, select the desired email campaign.
• Click on the three dots icon to choose between deactivating/activating or deleting the campaign.