Utilizing Gameball’s Web Messages Communication Campaigns
Gameball’s Web Messages Communication Campaigns feature enables businesses to deliver targeted and personalized messages to customers. Whether it’s:- Promoting daily deals
- Showcasing new collections
- Enticing customers to complete challenges
Configuring a Web Messages Communication Campaign
To set up a web message communication campaign from scratch in Gameball, follow these steps:Create Communication Campaign
Choose Create Communication Campaigns, then click on the Create Campaign button.
Step 1: Rules
- In the Audience section, choose who will receive this message:
- All Customers (Registered & Unregistered)
- Guest customers (Unregistered Customer)
- Registered Customers (Customers with Accounts)
- Specific Customers based on:
- Segments
- RFM Segments
- Tags
- Customer Attributes
- Combination for Segments, Tags, or Customer Attributes
- Define what triggers are sending this web message to your audience. You can choose between:
- Action Based: All of your audience will receive this web message once they complete a specific action. All you have to do is select the event from the drop-down and add its filters.
- Page Visit Based: Each of your audience will receive this message when they visit a specific page on your website.
- Click Save and Continue
Step 2: Scheduling
Now let’s set the timing for sending the web message, based on the trigger that you chose in the previous step.- In case you chose Page Visit Based, you need to set up the following:
- Start Date: The date that we will start sending the web messages
- Repetition: The number of times that the web message should be sent, and the duration between each one.
- End Date: The date when we should stop sending the web messages. You can choose:
- Never: the web messages will always be sent out
- Till: A certain date after which the web messages will stop being sent out.
- Configure frequency: Specify how often customers will receive the web message:
- An unlimited number of messages per customer (Default)
- Limit the Number of messages per customer (Choose the Maximum number)
- In case you chose Action Based, you need to set up the following:
- Start Date: The date that we will start sending the web messages
- End Date: The date when we should stop sending the web messages. You can choose:
- Never: the web messages will always be sent out
- Till: A certain date after which the web messages will stop being sent out.
- Configure frequency: Specify how often customers will receive the web message:
- Default: Each customer will keep receiving messages without any capping until the end of the campaign
- Custom: Choose the number of times the web message should be sent out, the duration between each web message, and the maximum number of times the web message should be sent.
- Click Save and Continue
Step 3: Compose
- Customize the content and design of the web message, including the message title, body text, and optional message redirection.
- Choose icons from Gameball’s library or upload custom images to enhance the message’s visual appeal.
- Click Save and Continue
Step 4: Goal
- Define the goal of the web message campaign, such as increasing product views or driving conversions.
- Set event triggers and timeframes to monitor customer actions in response to the message.
- Click Save and Continue
Step 5: Preview
- Review and edit configurations as needed, ensuring the message aligns with campaign goals and customer preferences.
- Send a test message to preview the web message before sending it to customers.
- Lastly, click Set live
Viewing and Managing Configured Web Messages
- Access the Communication Campaigns section in the Gameball Dashboard to view all configured campaigns.
- Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.
Tracking Web Message Performance and Customer Interaction
- Gain insights into message performance and customer interaction by selecting a specific campaign and viewing details.
- Check the list of customers who received the message and track their engagement, including clicks and goal achievements.
Deactivating or Deleting Web Messages Communication Campaigns
- From the Communication Campaigns section in the Gameball Dashboard, select the desired web message campaign.
- Click on the three dots icon to choose between deactivating/activating or deleting the campaign.