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Gameball’s Communication Campaigns, formerly known as Outbound, empower you to tailor messages for various purposes, including acquisition, retention, customer journey facilitation, and engagement. This feature serves as a versatile tool to complement campaigns and enhance program performance.

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Types of Communication Campaigns

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Emails

Email marketing is a ubiquitous strategy across industries to boost sales, conversion rates, and retention. Unlike other channels, emails are always accessible by customers, ensuring message permanence. Emails are sent to registered customers and guests who have previously made at least one order. Segmentation and triggers enable personalized email delivery based on customer information or actions. Learn how to set up an Email campaign. Gameball also offers pre-designed email templates for quick campaign setup.

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Web Messages

Web messages enable real-time communication with customers during their platform journey. Ideal for upselling, alerts, and motivating customers to take action or complete and win reward campaigns. Pop-up messages prompt customers to engage with campaigns, daily deals, or offers, driving conversion rates. Customizable triggers ensure the timely delivery of web messages tailored to customer behavior. Learn how to set up a Web Message campaign. Leverage a variety of ready-made web message templates to streamline campaign creation.

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Mobile Push

Mobile push notifications provide a direct channel to reach customers at any time. Effective for promoting hot deals and encouraging platform revisits to boost customer retention and sales. Configurable triggers allow targeted push notifications based on customer behavior or segments. Learn how to set up a Mobile Push campaign. Leverage a variety of ready-made mobile push notification templates to streamline campaign creation.

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SMS

SMS campaigns offer a fast and highly effective way to reach customers directly on their mobile devices. With high open rates and immediate visibility, SMS is ideal for time-sensitive promotions, order updates, or important announcements. Messages can be tailored based on customer segments or triggered by specific actions to ensure timely and relevant communication. Learn how to set up an SMS campaign.

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Creating a New Communication Campaign

1

Navigate to Campaigns

Navigate to the Gameball Dashboard and click on Campaigns.
2

Choose Communication

Choose Communication, then click on the Create Campaign button.
3

Select campaign type

Choose the desired type of campaign if you want to start from scratch: Emails, Mobile Push, Web Messages, or SMS.
4

Or use a template

Or choose from the ready-made templates for each type.
Creating a new communication campaign
Follow the intuitive setup process to customize the campaign based on your objectives and audience, or check out these articles to learn how to configure a communication campaign from scratch.

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