Utilizing Gameball’s SMS Communication Campaigns
Gameball’s SMS Communication Campaign feature allows businesses to craft and send tailored messages to customers based on behavior, segmentation, or specific triggers. Use SMS to:- Share limited-time promo codes
- Notify customers about flash sales
- Remind them of abandoned carts
- Send thank-you messages or order updates
Configuring an SMS Communication Campaign
To set up an SMS communication campaign from scratch in Gameball, follow these steps:Create Communication Campaign
Choose Create Communication Campaigns, then click on the Create Campaign button.
Step 1: Rules
- In the Audience section, choose who will receive this SMS:
- All Customers (Registered & Unregistered)
- Guest customers (Unregistered Customer)
- Registered Customers (Customers with Accounts)
- Specific Customers based on:
- Segments
- RFM Segments
- Tags
- Customer Attributes
- Combination for Segments, Tags, or Customer Attributes
- Define what Triggers sending this SMS to your audience. You can choose between:
- Scheduled Based: All your audience will receive this SMS at a scheduled time. You can decide between:
- One-time: SMS will be sent only once
- Recurring: SMS will be sent more than once
- Action Based: All of your audience will receive this SMS once they complete a specific action. All you have to do is select the event from the drop-down and add its filters.
- Scheduled Based: All your audience will receive this SMS at a scheduled time. You can decide between:
- Click Save and Continue
Step 2: Scheduling
Now let’s set the timing for sending the SMS, based on the trigger that you chose in the previous step.- In case you choose Scheduled Based, and for it to be sent one time, you can choose one of these options:
- Now: The SMS will be sent once the campaign is set live
- Later: The SMS will be sent on the Start Date that you choose
- In case you chose Scheduled Based, and for it to be recurring, you need to set up the following:
- Start Date: The date that we will start sending the SMS
- Repetition: The number of times that the SMS should be sent, and the duration between each one.
- End Date: The date when we should stop sending the SMS. You can choose:
- Never: the SMS will always be sent out
- Till: A certain date that the SMS will stop being sent out after.
- Configure frequency: Specify how often customers will receive the SMS:
- An unlimited number of messages per customer (Default)
- Limit the Number of messages per customer (Choose the Maximum number)
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In case you chose Action Based, you need to set up the following:
- Start Date: The date that we will start sending the SMS
- End Date: The date when we should stop sending the SMS. You can choose:
- Never: the SMS will always be sent out
- Till: A certain date that the SMS will stop being sent out after.
- Configure frequency: Specify how often customers will receive the SMS:
- Default: Each customer will keep receiving messages without any capping until the end of the campaign
- Custom: Choose the number of times the SMS should be sent out, the duration between each SMS, and the maximum number of times the SMS should be sent.
- Click Save and Continue
Step 3: Compose
- Customize the content and design of the communication campaign, including the message title and body text.
- Craft a compelling message that grabs users’ attention and encourages action, such as promoting new collections, products, sales, or promo codes.
- Click Save and Continue
Step 4: Goal
- Define the goal of the communication campaign, such as increasing product views, driving conversions, or boosting engagement.
- Set event triggers and timeframes to monitor user actions in response to the communication campaign.
Step 5: Preview
- Review and edit the configured settings to ensure alignment with campaign objectives and user preferences.
- Send a test message to preview the communication campaign before sending it to users.
- Lastly, click Set live
Viewing and Managing Communication Campaigns
- Access the Communication Campaign section in the Gameball Dashboard to view all configured campaigns, including SMS.
- Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.
Tracking User Interaction and Performance
- Gain insights into user interaction with communication campaigns by selecting a specific campaign and viewing details.
- Identify users who received the notification and track their engagement, including clicks and goal achievements.
Deactivating or Deleting Communication Campaigns
- From the Communication Campaign section in the Gameball Dashboard, select the desired communication campaign.
- Choose to deactivate/activate or delete the campaign from the options menu.