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SMS campaigns are an effective and immediate way to connect with customers through their mobile devices. With high open and response rates, SMS serves as a valuable communication channel for time-sensitive promotions, transactional updates, and personalized offers that drive real-time engagement.

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Utilizing Gameball’s SMS Communication Campaigns

Gameball’s SMS Communication Campaign feature allows businesses to craft and send tailored messages to customers based on behavior, segmentation, or specific triggers.

Promo Codes

Share limited-time promo codes directly to customers’ phones for instant redemption.

Flash Sale Alerts

Notify customers about flash sales and time-sensitive offers they cannot miss.

Abandoned Cart Reminders

Remind customers about their abandoned carts to recover lost sales.

Thank-You & Order Updates

Send thank-you messages or order status updates to keep customers informed.
SMS campaigns provide a concise and direct way to reach your audience, keeping them informed and engaged at the right moment.

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Configuring an SMS Communication Campaign

To set up an SMS communication campaign from scratch in Gameball, follow these steps:
1

Navigate to Dashboard

Navigate to the Gameball Dashboard.
2

Open Campaigns

Click on Campaigns.
3

Create Communication Campaign

Choose Create Communication Campaigns, then click on the Create Campaign button.
4

Select SMS

From the Start from Scratch section, choose SMS.

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Step 1: Rules

1

Set Your Audience

In the Audience section, choose who will receive this SMS:
  • All Customers (Registered & Unregistered)
  • Guest customers (Unregistered Customer)
  • Registered Customers (Customers with Accounts)
  • Specific Customers based on:
    • Segments
    • RFM Segments
    • Tags
    • Customer Attributes
    • Combination for Segments, Tags, or Customer Attributes
SMS audience selection
2

Define Triggers

Define what Triggers sending this SMS to your audience. You can choose between:
  • Scheduled Based: All your audience will receive this SMS at a scheduled time. You can decide between:
    • One-time: SMS will be sent only once
    • Recurring: SMS will be sent more than once
  • Action Based: All of your audience will receive this SMS once they complete a specific action. All you have to do is select the event from the drop-down and add its filters.
SMS trigger selection
3

Save and Continue

Click Save and Continue.

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Step 2: Scheduling

Now let’s set the timing for sending the SMS, based on the trigger that you chose in the previous step.
Choose one of these options:
  • Now: The SMS will be sent once the campaign is set live
  • Later: The SMS will be sent on the Start Date that you choose
One-time scheduling options
Click Save and Continue.

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Step 3: Compose

1

Customize Message Content

Customize the content and design of the communication campaign, including the message title and body text.
2

Craft a Compelling Message

Craft a compelling message that grabs users’ attention and encourages action, such as promoting new collections, products, sales, or promo codes.
3

Save and Continue

Click Save and Continue.

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Step 4: Goal

1

Define the Campaign Goal

Define the goal of the communication campaign, such as increasing product views, driving conversions, or boosting engagement.
2

Set Event Triggers and Timeframes

Set event triggers and timeframes to monitor user actions in response to the communication campaign.

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Step 5: Preview

1

Review Configurations

Review and edit the configured settings to ensure alignment with campaign objectives and user preferences.
2

Send a Test Message

Send a test message to preview the communication campaign before sending it to users.
3

Set Live

Lastly, click Set live.

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Viewing and Managing Communication Campaigns

  • Access the Communication Campaign section in the Gameball Dashboard to view all configured campaigns, including SMS.
  • Monitor key metrics such as triggers, audience, state, number of sent campaigns, clicks, and goal achievement percentage.
SMS campaigns list

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Tracking User Interaction and Performance

  • Gain insights into user interaction with communication campaigns by selecting a specific campaign and viewing details.
  • Identify users who received the notification and track their engagement, including clicks and goal achievements.
SMS performance tracking

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Deactivating or Deleting Communication Campaigns

  • From the Communication Campaign section in the Gameball Dashboard, select the desired communication campaign.
  • Choose to deactivate/activate or delete the campaign from the options menu.

Create and Configure Email Campaigns

Set up email campaigns to reach customers with personalized messages.

Create and Configure Web Message Campaigns

Set up web message campaigns to engage customers during their platform journey.

Create and Configure Mobile Push Campaigns

Set up push notification campaigns to reach customers directly on their devices.