Tracking Customer Events
Last updated
Last updated
In Gameball, events are the core of what makes customer interactions exciting and rewarding. Whenever a customer does something on your platform—like adding a product to their cart, watching a video, or attending a physical event—that action can trigger an event in Gameball, allowing you to track it and even reward the customer.
Let’s walk through some common examples of event tracking and see how easy it is to set up campaigns and messages that engage your users at every step.
Tracking events allows you to:
Gain insights into what your customers are doing on your platform.
Reward actions in real-time to drive more engagement.
Personalize experiences based on customer interests and behaviors.
Gameball listens to your system, takes note of your customers’ actions, and uses that data to trigger rewards or personalized messages. Here’s how to bring this to life with some common examples!
Let’s say you run an online store and want to reward customers when they add items to their carts. Here’s how to do it:
When a customer clicks “Add to Cart”, you can send a simple event to Gameball. In this example, we’ll track a customer adding an "iPhone 12" to their cart:
This basic event lets Gameball know that user_123 has added an item to their cart. You could then create a rewards campaign like “Cart Ninja” to reward customers who add items to their cart frequently.
If you want to go further, add details like product ID, price, and category. This way, you can create even more personalized campaigns or messages based on what your customer is adding to their cart.
Example Campaigns:
Apple Top Fan: Reward users the first time they add an Apple product.
Custom Message: Encourage users to “Save up to 6% on Apple products when you add a charger!” by sending this message if the added item is an Apple phone.
Let’s say you have a music streaming app, and you want to reward users for engaging with music. For instance, you can track when a user likes a song to give them rewards based on how often they interact.
When a customer likes a song, send this event with details about the song:
Example Campaigns:
Rosie’s Cheerleader: Reward fans who like 3 songs by the same artist.
Album Boost: Drive up listens on a new album by rewarding users who like a set number of songs from it.
With these event details, you can easily track and engage your customers by setting up campaigns in Gameball.
Imagine you’re hosting an on-ground event, like a conference, and want to track attendance at different sessions to boost engagement.
Sending an "Attend Session" Event
Using a QR code, you can log details every time an attendee enters a session. Here’s how the event might look:
Example Campaigns:
AI Warrior: Reward users for attending three AI-related sessions.
Session Hero: Motivate attendees to attend a specific session by awarding points for checking in.
With event data like session duration and category, you can engage attendees and reward them for specific behaviors, making their event experience more interactive.
Set Up Rewards: Click on Create Campaign → Rewards to create campaigns triggered by events.
Send Messages: Click on Create Campaign → Communication, you can create a messages based on event conditions, like offering a discount when certain products are in the cart.
By capturing key actions through events, you can build an interactive experience that keeps customers engaged, both online and offline. With Gameball, the possibilities are endless—now it’s your turn to make the most of them!
