Reward Campaigns

Engaging Customers with Reward Campaigns

Reward campaigns are a great way to inspire and engage your customers. But to make them truly effective, customers need a simple and clear way to see what’s available and how they’re progressing. That’s where a thoughtful approach to displaying reward campaigns comes in.

In this tutorial, we’ll show you how to use two essential APIs to create a user experience that’s both interactive and transparent:

• Get Reward Campaigns Configurations API :This gives you all the details about active campaigns—what they’re about, the rewards on offer, and who’s eligible.

• Get Customer Reward Campaigns Progress API : With this, you can show real-time updates on how close someone is to earning their rewards.

Here’s what we’ll walk through:

1. How to display active campaigns with all the details customers care about.

2. How to track progress so customers can see exactly where they stand.

3. How to bring it all together in a way that’s easy to understand and engaging.

By the end of this guide, you’ll know exactly how to give customers the information they need to stay motivated and excited about your reward campaigns. Let’s get started!

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1️⃣ Step 1: Fetch All Available Reward Campaigns

Use the Get Reward Campaigns Configurations API endpoint to list all active and visible campaigns. This response provides:

• Campaign Name and Icon: Display campaign names like "Join our family 👯‍♂️" and their corresponding icons to create a visually engaging list.

• Description: Use descriptions to explain the campaign, e.g., "Welcome to the family! Check out your new reward for signing up 😉".

• Rewards: Highlight the rewards customers will earn, such as double points (walletRewardFactor: 2).

• Visibility and Activation: Ensure only visible and active campaigns are displayed based on visibility and activation fields.

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Example Campaign Data:

{
    "id": 5858,
    "name": "Join our family 👯‍♂️",
    "description": "Welcome to the family! Check out your new reward for signing up 😉",
    "rewards": [
        {
            "rankReward": 0,
            "walletReward": 0,
            "walletRewardFactor": null,
            "couponReward": null
        }
    ],
    "icon": "https://cdn.gameball.co/uploads/gb-library/general/signup.webp"
}

What Happens on the Frontend:

• Render the campaigns as a scrollable grid or list, with icons and descriptions.

• Add a “Check Your Rewards” button using the redirectionButtonText and redirectionButtonLink fields.

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2️⃣ Step 2: Fetch Customer Progress for Campaigns

To provide a personalized experience, fetch progress for the displayed campaigns using the /customers/rewards-campaigns-progress endpoint. This response includes:

• achievedCount: Indicates how many times the customer has achieved the campaign.

• completionPercentage: Shows progress for ongoing campaigns (e.g., 33% for "Third Order Campaign 🛍️").

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Example Progress Response:

[
    {
        "rewardsCampaignName": "Join our family 👯‍♂️",
        "rewardsCampaignId": 5858,
        "completionPercentage": 100.0,
        "achievedCount": 1
    },
    {
        "rewardsCampaignName": "Double points",
        "rewardsCampaignId": 6652,
        "completionPercentage": 50.0,
        "achievedCount": 0
    }
]

What Happens on the Frontend:

• Use completionPercentage to display progress as a progress bar or circle.

• Highlight completed campaigns where completionPercentage = 100 and dim or gray-out incomplete campaigns.

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3️⃣ Step 3: Integrating Rewards and Progress

Combine data from both endpoints to create a seamless user experience:

For Completed Campaigns:

• Use achievedCount and completionPercentage = 100 to highlight campaigns.

• Show rewards (e.g., "Sign-up bonus unlocked!") prominently for completed campaigns.

For Ongoing Campaigns:

• Use completionPercentage to display a progress bar (e.g., "50% complete").

• Include a call-to-action, such as "Complete your next purchase to earn double points!" using the campaign description or custom text.

For Locked Campaigns:

• Dim or hide campaigns where isUnlocked = false.

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Visual Mockup Suggestion:

1. Grid Layout of Campaigns:

   • Campaign name and icon at the top.

   • Progress bar or circle beneath the name.

   • Rewards displayed below the progress bar (e.g., "Earn 2x points!").

2. Color Coding:

   • Use green for completed campaigns, orange for in-progress, and gray for locked.

3. Actionable Buttons:

   • Include “Claim Reward” for completed campaigns or “Learn More” for ongoing ones.

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Example UI Flow:

1. Step 1: Sarah logs into her account and sees a list of reward campaigns:

   • "Join our family 👯‍♂️": Completed with a glowing green progress bar.

   • "Double points": 50% complete with an orange progress bar.

   • "Third Order Campaign 🛍️": Not started, dimmed icon.

2. Step 2: Sarah clicks "Check Your Rewards" and sees detailed rewards for each campaign, including wallet rewards or coupon links.

3. Step 3: Sarah is motivated to complete "Double points" by making another purchase.

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Why This Matters:

Combining the Get Reward Campaigns Configurations API and the Get Customer Reward Campaigns Progress API ensures:

• Personalized Experience: Customers can track their progress and rewards in real time.

• Increased Engagement: Clear visual indicators motivate customers to complete campaigns.

• Streamlined Interaction: Integrated call-to-action buttons encourage immediate participation.