Customer Tags

Use these APIs to attach or remove tags from customers, helping categorize and personalize customer profiles. Tags allow for better targeting of rewards, engagement, and marketing efforts.

Available APIs

• Attach Customer Tags

• Remove Customer Tags

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POST - Attach Customers Tags

https://api.gameball.co/api/v4/integrations/customers/{customerId}/tags

This API allows you to add tags to a customer profile in Gameball, identified by customerId. Attaching tags enables categorization of customer profiles, supporting organized management and targeted engagement based on specific attributes.

Security: Requires apikey and secretkey headers.

Channel Merging Available If your system uses different customer IDs across multiple channels (e.g., online and offline), Gameball's channel merging feature helps unify customer profiles. By including the customer’s mobile number or email (based on your merging configuration) with each request, Gameball will combine activities into a single profile.For more information, head to the Channel Merging Guide.

Request

Path Parameters

customerId string Required Unique identifier for the customer that you can reference across the customer’s whole lifetime. Could be a database ID, random string, email, or anything that uniquely identifies the customer.

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Body

application/json

tags string Required A list of tags or labels associated with the customer. These tags are used to categorize customers for personalized marketing campaigns, rewards, and tailored communications. Tags can represent customer preferences, behaviors, or any other custom categories relevant to your business.

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Sample Request

{
    "tags": "gamer, highSpender"
}

---

DELETE - Remove Customers Tags

https://api.gameball.co/api/v4/integrations/customers/{customerId}/tags

This API removes specified tags from a customer profile in Gameball, identified by customerId. Removing tags allows for updating customer categorization, ensuring profiles remain relevant to current engagement and marketing needs.

Security: Requires apikey and secretkey headers.

Channel Merging Available If your system uses different customer IDs across multiple channels (e.g., online and offline), Gameball's channel merging feature helps unify customer profiles. By including the customer’s mobile number or email (based on your merging configuration) with each request, Gameball will combine activities into a single profile.For more information, head to the Channel Merging Guide.

Request

Path Parameters

customerId string Required Unique identifier for the customer that you can reference across the customer’s whole lifetime. Could be a database ID, random string, email, or anything that uniquely identifies the customer.

---

Body

application/json

tags string Required A list of tags or labels associated with the customer. These tags are used to categorize customers for personalized marketing campaigns, rewards, and tailored communications. Tags can represent customer preferences, behaviors, or any other custom categories relevant to your business.

---

Sample Request

{
    "tags": "gamer, highSpender"
}