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MoEngage is an Intelligent Customer Engagement Platform that allows brands to personalize every customer interaction, driving better engagement, retention, loyalty, and lifetime value. The MoEngage and Gameball integration enables you to harness the full potential of both platforms to enhance your customer engagement strategies.

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Data Import Scenarios

The integration between Gameball and MoEngage ensures that your customer data is always up-to-date. Gameball’s customer attributes will be imported into MoEngage whenever a customer is created or performs any action.
Trigger: Upon customer creation or after any new action (e.g., achievement, transaction, points expiry).Gameball’s customer attributes will be imported and updated in MoEngage automatically. The following data is synced:
CategoryAttributes
ProfileID, Email, Join Date, Mobile Number, Birthday, Gender, Country, Currency
PointsPoints Balance, Pending Points, Earned Points, Redeemed Points, Expired Points
TiersCurrent Level Name, Current Level Order, Next Level, Next Level Threshold, Level Progress, Progress to Achieve Next Level
OrdersLast Order Awarded Points, Average Basket, Number of Transactions, Transactions Amount (Last Rolling Year), Total Net Amount, Unit per Transaction, Date of First/Last Transaction
ReferralsReferral Code, Referral Link
CouponsLatest Created Coupon, Latest Used Coupon
SegmentsTags, Segments, RFM Segments
OtherCount of Rewarded Campaigns, Starting Store, Connecting Store, Store of First Transaction
Trigger: Order placed by customer and received by Gameball.Once an order is placed, the following order data is sent to MoEngage:
AttributeDescription
Order IDUnique order identifier
Order DateDate the order was placed
Total PaidAmount paid by the customer
Total PriceFull order price
Total ShippingShipping cost
Total TaxTax amount
Total DiscountDiscount applied
Discount CodesCodes used
Redeemed AmountPoints redeemed as currency
Rewarded PointsPoints earned from order
Equivalent Points ValueMonetary value of rewarded points
Trigger: Coupon created for the customer.The following coupon details will be available on MoEngage:
  • Coupon Code
  • Type
  • Value
  • Coupon Name
Trigger: Customer used a coupon while placing an order.The following details will be available on MoEngage:
  • Coupon Code, Type, Value, Coupon Name
  • Order ID, Order Quantity
  • Channel (POS, Online, etc.)
Trigger: Customer achieved a reward campaign.The following details will be available on MoEngage:
  • Internal Name, Name
  • Reward (Points, Points & Score, Coupon Values)
  • Coupon Type (if the reward was a coupon)
  • Equivalent Value of Rewarded Points
  • Achievement Date
Trigger: Customer redeemed their saved points.Each points_redeemed event includes:
  • Redeemed Points
  • Redemption Amount
  • Redemption Transaction ID (if available)
Trigger: Order received by Gameball.An “Item Purchased” event is sent to MoEngage for each line item with the following attributes:
  • Order ID, Product Title, Product Price, Vendor Name
  • Product ID, Weight, Quantity, SKU
  • Collections Array, Tags Array, Categories Array
  • Any extra attributes added to the object
Trigger: Customer removed from Gameball.Once a customer is deleted from Gameball, the customer gets deleted from MoEngage after 24 hours.
You have the option to disable the deletion feature from MoEngage.
Workspace context is included in both customer events and attributes, giving you greater flexibility in segmentation and personalization.
  • gameball_workspace: a string containing the workspace name or ID.
  • Gameball Workspace: a string attribute storing the associated workspace.

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How to Set Up the Integration

1

Navigate to MoEngage in App Store

Go to the App Store on Gameball’s dashboard and select MoEngage from the list of available app integrations.
2

Enter API Credentials

Enter the App ID and Data API Key from MoEngage’s settings page.
3

Select Your Data Center

Select your Data Center.
If you’re unsure which data center you’re on, you can find your code in your dashboard’s URL.
4

Complete the Setup

Complete the setup and start leveraging the powerful combination of Gameball and MoEngage.

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How to Use the Data on MoEngage

Once the data from Gameball is imported into MoEngage, you can leverage it to create more personalized and effective customer engagement strategies:
  1. Personalized Campaigns - Use customer attributes such as name, email, birthday, and purchase history to create highly personalized marketing campaigns.
  2. Segmentation - Utilize synced segments and tags to group customers based on their behavior, preferences, and activity.
  3. Event-Triggered Campaigns - Set up automated campaigns triggered by specific events such as order placement, coupon creation, or coupon usage.
  4. Customer Journey Mapping - Track and analyze the customer journey using imported data to identify key touchpoints.
  5. Retention Strategies - Monitor points balance, tier progress, and achievements to identify loyal customers and those at risk of churning.

Gameball on Zapier

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Apps & Integrations Overview

Explore all available Gameball integrations.